01Essential
Ecommerce Accounting
Accurate monthly accounts and year-end financial statements, reconciled to every payout.
100%year-end
ready
ready
- ✓Balance sheet
- ✓Profit & loss
- ✓Cash flow statement
- ✓Reconciled to every payout
Ecommerce accounting & CFO support for Amazon and Shopify sellers.
Every single month, Bexford keeps your books clean, shows you which products really make money, and helps you plan cash for your next big order. Bookkeeping, management accounting, reporting and fractional CFO support, all under one roof.
August month-end close DONE
- ✓Bank & cards reconciled3 accounts
- ✓Amazon payouts matched2 of 2
- ✓Shopify payouts matched31 of 31
- ✓Inventory & COGS updated42 SKUs
100% reconciled
Amazon payout, Aug 1–14 SPLIT
| Gross sales | $48,210 |
| Amazon fees | −$15,640 |
| Advertising | −$4,120 |
| Reserve held back | −$2,050 |
| Refunds | −$1,380 |
| Paid to your bank | $25,020 |
Recorded as six lines, not one deposit.
August is closed and fully reconciled.Your Bexford accountant
$1,180 of lost FBA stock is due back from Amazon.Found in month-end review
Contribution margin by product AUG
After Amazon fees, ad spend, storage and landed cost.
Margin by sales channel AUG
The drying rack loses $2.76 a unit after oversize fees. Reprice to $52 or stop reordering.Management commentary
August at a glance VS JULY
Revenue$182.4K▲ 6.8%
Net profit$21.6K▲ $8.7K
Net margin11.8%▲ 4.3 pts
Net profit by month MAR–AUG
Your August report pack is ready: 6 pages and 3 actions for September.Monthly reporting
13-week cash forecast SEP–NOV
Can we afford a $60K stock order for Q4?You
Yes, if you order by Sep 30. Cash dips to $44K in week 8, still above your $40K buffer.Your Bexford CFO
Trusted by 100+ online brands across every category
Home & Kitchen
Pet Supplies
beauty & skincare
Supplements
Apparel
Toys & Games
Outdoor & Garden
tech_accessories
Sports&Fitness
Baby & Kids
Why Bexford
Helping online brands see the real story in their numbers.
-
Save hours every month
We handle the books, reconciliations and month-end close, so you can get back to selling.
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See what really makes money
Profit by product, channel and month, not just one total at year-end.
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Plan ahead with confidence
Cash-flow forecasts and CFO-level advice before big stock, hiring and pricing decisions.
What we do
Ecommerce accounting services
Five services for Amazon, Shopify and multi-channel sellers, one team. Start with what you need today and add more as you grow. In detail: Amazon seller accounting, Amazon bookkeeping, ecommerce accounting, Shopify accounting, management accounts and fractional CFO services.
02Most popular
Amazon & Shopify Bookkeeping
Every sale, fee, refund and payout recorded and reconciled across Amazon, Shopify and your bank.
Transactions Auto-matched
- AAmazon settlementSplit into 6 lines+$25,020✓
- SShopify payoutSales & fees+$4,210✓
- FFreight to FBAInbound shipping−$1,340✓
- PSupplier invoiceInventory · landed cost−$8,900✓
- $Stripe payoutSales+$1,204✓
- MMeta adsAdvertising−$620✓
Reconciled
214 / 214
03Insight
Management Accounting
Profit by product, channel and month, so you know what to scale, fix or cut.
Margin by product AUG
Drying rack: −$2.76 a unit. Reprice or stop reordering.
04Monthly pack
Management Reporting
A clear monthly report pack with KPIs, trends and plain-English commentary you can act on.
August report pack 6 pages · 3 actions
Revenue$182.4K▲ 6.8%
Net margin11.8%▲ 4.3 pts
Cash in bank$86K▲ $9K
05Strategy
Fractional CFO Services
Fractional CFO support: cash-flow forecasts, budgets, pricing, inventory and funding decisions.
13-week cash forecast SEP–NOV
$60K order by Sep 30
✓ stays above buffer
✓ stays above buffer
Built for Amazon, Shopify & Walmart sellers
Built around how you sell, every time you need it.
Everything an online business needs from its accountant, and nothing it doesn't.
Inventory & COGS
Landed cost per unit tracked by product, so your margins are real, not guesses.
Landed cost per unit
- Product$5.10
- Freight$1.40
- Duties$0.90
- Prep & inbound$1.00
Landed cost $8.40
Payout Reconciliation
Every Amazon, Shopify and Stripe payout broken down and matched to your bank, to the cent.
Gross sales$52,480▲ 8.9% vs last
Amazon fees−$16,93032% of sales
Ads & refunds−$5,990PPC + returns
Reserve released+$2,050from Aug 1–14
Amazon settlement$31,610.00
Bank deposit · Aug 30$31,610.00
✓ Matched
Historical Clean‑Up
Behind on your books? We rebuild past months and reconcile every one of them.
Books caught up 12 MO
JanFebMarApr
MayJunJulAug
SepOctNovDec
Reconciled
Custom Dashboards
Your key numbers in one live view you can check any time.
Net margin11.8%▲ 4.3 pts
Cash in bank$86K▲ $9K
Sales by channel AUG
$182Ksales
- Amazon62%
- Shopify28%
- Walmart10%
Setup & Migration
Moving from spreadsheets or another system? We set it up and bring your history across.
Spreadsheets
- ✓Chart of accounts mapped
- ✓History imported
- ✓Bank & sales feeds connected
Multi-Channel P&L
Amazon, Shopify and Walmart brought together in one set of accounts.
One P&LAll channels
Margin by channelShopify 41%Amazon 24%Walmart 18%
Cash & Accrual
See profit when you earn it and cash when it lands, side by side.
Net profit
MarAprMayJunJulAug
Accrual matches sales and costs to the month they belong to.
Works with the tools
you already use.
QuickBooks, Xero and A2X, sales channels like Amazon and Shopify, and payment apps like Stripe and PayPal: we connect them, reconcile them and turn them into one clear set of numbers.
QuickBooksXero›a2xA2XSageLink My
BooksLink My BooksNetSuiteOracle NetSuiteOdooIntuitGoogle SheetsExcelMicrosoft ExcelGustoZapierHubSpotDropbox
BooksLink My BooksNetSuiteOracle NetSuiteOdooIntuitGoogle SheetsExcelMicrosoft ExcelGustoZapierHubSpotDropbox
AmazonShopifyWalmartWalmart MarketplaceeBayEtsyTikTokWooCommerceBigCommerceWixSquarespaceGoogle AdsMeta
StripePayPalSquareWiseAmerican ExpressPayoneerRevolutBrexKlarnaAfterpay
The only accounting partner your online business needs.
Monthly bookkeeping
Management reports
CFO-level advice
Client stories
What our clients say
Real feedback from real growing businesses we've helped.
★★★★★
The monthly fee is great, I know exactly what I'm paying. I'd recommend Bexford to any growing small business.
★★★★★
Brilliant service from start to finish. They migrated us to Xero, cleaned up two years of messy bookkeeping, and we've had zero issues since. Game changer for our business.
★★★★★
I'd been doing my own bookkeeping for years and dreaded handing it over. Within a month Bexford had everything sorted and I now save roughly 10 hours a month I used to waste on admin.
★★★★★
Bexford made switching from my previous accountant completely painless. They handled everything. Highly professional and always available.
★★★★★
We've tried three accountants before Bexford. None came close. They reply same day, speak in plain English, and the cloud dashboard means I can see our finances any time. Total peace of mind.
★★★★★
Our year end used to be a nightmare. Bexford completely transformed the process. Everything was submitted early and the accounts were crystal clear.
★★★★★
I run a small architecture practice and Bexford handles everything: quarterly bookkeeping, annual accounts, owner compensation structuring. Wish I'd found them sooner. Absolutely five stars.
★★★★★
Switching was the best decision I made for my business. Their proactive advice has more than covered the fee. Fast, responsive, and genuinely interested in my success.
★★★★★
I was dreading my first year's accounts as a new small business. Bexford guided me through every step, explained everything in plain English, and the whole process was stress free. Excellent value.
Ecommerce accounting pricing
Plan 01
Plan 02
Plan 03
Clear pricing. No surprises.
Three levels of support, from clean books to a full CFO. No hourly billing, and a custom quote for larger brands.
Accounting & Bookkeeping
Clean, reconciled books and accurate accounts, every single month.
Starts at
$500/mo
Book a callIncludes:
- Monthly bookkeeping
- Amazon, Shopify & bank reconciliations
- Inventory & COGS tracking
- Monthly P&L, balance sheet & cash flow
- Year-end financial statements
- Dedicated accountant
Management Accounting
Your books, plus the insight to know exactly what makes money.
Starts at
$1,250/mo
Book a callEverything in Plan 01, plus:
- Profit by product & channel
- Monthly management report pack
- KPI dashboard
- Budget vs actual
- Monthly review call
CFO & Forecasting
Senior financial leadership to plan cash, stock and growth.
Starts at
$2,500/mo
Book a callEverything in Plan 02, plus:
- 13-week cash-flow forecast
- Budgets & forecasting
- Inventory & reorder planning
- Pricing & margin strategy
- Monthly CFO strategy meeting
Historical clean-up and custom packages are quoted after a free call.
Our team
Our team brings experience from Big Four firms, fast-growing online brands and leading accounting practices.
The rigour of a large firm, with the speed and attention of a team that works with online sellers every day.
Hasnain ShahFounder & CFO, leading our ACCA qualified team
Book a free call
KPMG
EY
Deloitte
pwc
BDO
bakertilly
Ecommerce accounting FAQ
Questions, answered.
Straight answers about how we work and how to get started.
Ask us on a free callAn ecommerce accountant keeps the books for an online business and turns them into decisions. At Bexford that means reconciling Amazon, Shopify and bank payouts every month, tracking inventory and cost of goods sold, producing management reports, and giving CFO-level advice on cash, pricing and growth.
Yes. Amazon FBA and multi-channel ecommerce brands are our focus. We reconcile every Amazon settlement into sales, fees, refunds and reserves, track landed cost per unit, and show you profit by SKU, so you know which products really make money.
Yes. Alongside Amazon, we work with Shopify, Walmart, TikTok Shop, Etsy and WooCommerce sellers, and bring every channel into one set of accounts so you can see profit by channel as well as in total.
Bookkeeping records and reconciles every transaction so your numbers are accurate. Management accounting uses those numbers to explain performance: profit by product and channel, margins, trends and forecasts. Bookkeeping tells you what happened; management accounting tells you why, and what to do next.
A fractional CFO is a senior finance lead who works with you part-time instead of as a full-time hire. Online brands usually need one when they are making bigger inventory, pricing or funding decisions. Ours covers cash-flow forecasting, budgets, reorder planning, pricing and margin decisions, and a monthly strategy call.
We work in QuickBooks Online and Xero, connected to Amazon and Shopify through A2X or Link My Books, and we can also work with Sage, NetSuite or Odoo. If you're still on spreadsheets, we'll recommend the right setup and move you across.
Yes. We rebuild past months from your bank, Amazon and Shopify records, correct inventory and COGS, and reconcile everything, so your numbers are accurate and up to date before monthly bookkeeping starts.
Yes. We work remotely with online sellers across the United States. Meetings happen by video call, and you have a dedicated accountant you can reach by email or WhatsApp.
Book a free 30-minute consultation. We'll learn about your business, recommend the right plan and send you a clear proposal. Once you're on board, we connect your accounts and software and handle the setup.
What does an ecommerce accountant do?
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Free ecommerce accounting consultation
Book a free call.
Pick a time that suits you. It's 30 minutes with no obligation: we'll talk through your business, answer your questions and recommend the right plan.
- 1Tell us about your businessYour channels, volume and where your books are today.
- 2We review your setupWhat's working, what's missing and where margin leaks.
- 3Get a clear proposalThe right plan and monthly fee, in writing.
- Calendar30-minute call, Mon–Fri, 9 AM–6 PM ET
- Emailinfo@bexfordaccountants.com
- WhatsApp+1 (575) 262-0236
Free 30-minute callWith a Bexford accountant
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