Management accounts and reporting for ecommerce brands
Bookkeeping tells you what happened. Management accounts tell you why, which products caused it, and what to do about it before next month looks the same.
- Profit by SKU and channel
- Budget vs actual every month
- A call, not just a PDF
What a management report pack should answer
A P&L tells you that profit was $21,600. It does not tell you that two SKUs produced most of it, one lost money on every unit, and the dip in July was a Prime Day ad spend decision rather than a demand problem. That is the gap management accounting closes.
Profit by product, after everything
Gross margin by SKU is easy and usually misleading, because it stops before the costs that actually differ between products: fulfilment by size and weight, storage by how slowly it sells, returns, and advertising.
We report contribution per SKU after all of it. It is routine for the ranking to reorder completely once those costs are allocated, and for a bestseller to turn out to be the weakest product in the catalogue.
Profit by channel, compared fairly
Amazon and Shopify have different fee structures, different return rates and different acquisition costs. Comparing their revenue tells you nothing.
We put them side by side after each channel's own costs, which is what makes a stock allocation or a pricing decision defensible rather than instinctive.
Variance explained, not just shown
Budget versus actual with no narrative creates an argument rather than a decision. The number moved; the question is what moved it.
Every pack carries written commentary in plain English: what changed, what caused it, whether it repeats, and what we would do next month.
Trends over a period, not one month
A single month is noise. Seasonality, a Prime Day, a stockout or a supplier price change can all swing a month without telling you anything about the trajectory.
We report rolling trends so you can separate a genuine shift from a blip, and so a decision is taken on direction rather than on the most recent data point.
Variance shown is an argument. Variance explained is a decision.
Budget versus actual with no narrative just tells you a number moved. Every pack we send carries written commentary in plain English: what changed, what caused it, whether it is likely to repeat, and what we would do about it next month. Then a call to work through it rather than a PDF nobody opens.
What lands in your inbox each month
A consistent pack on a fixed date, followed by a call to go through it.
- Management P&L — structured for decisions rather than for a tax return
- Contribution by SKU — after fees, landed cost, fulfilment, storage, returns and ads
- Channel performance — every marketplace and your own store compared after their own costs
- KPI dashboard — margin, contribution, inventory turns, days of stock and cash runway
- Budget vs actual — with variances explained line by line
- Rolling trend analysis — the last twelve months, not just this one
- Inventory reporting — what is tying up cash, what is ageing, what is about to run out
- Written commentary — plain English, no jargon, with recommendations
- Monthly review call — to work through the pack and agree actions
- Board or lender pack — where you need to present to someone external
How working with us starts
Three steps, and the first one costs nothing.
Free 30-minute call
We look at how you sell, what state the books are in and what you actually need. If we are not the right fit we will say so on that call.
Setup and catch-up
We connect your channels, bank and accounting software, agree the chart of accounts, and bring any back months up to date so we start from something accurate.
Monthly rhythm
Your close lands on the same date every month, with the reporting your plan includes and a named accountant who already knows your account.
Clear monthly pricing
Three plans, no hourly billing. Larger or multi-entity brands are quoted individually.
Accounting & Bookkeeping
Clean, reconciled books and accurate accounts, every single month.
Starts at- Monthly bookkeeping
- Amazon, Shopify & bank reconciliations
- Inventory & COGS tracking
- Monthly P&L, balance sheet & cash flow
- Year-end accounts for your CPA
- Dedicated accountant
Management Accounting
Your books, plus the insight to know exactly what makes money.
Starts at- Everything in Plan 01
- Profit by product & channel
- Monthly management report pack
- KPI dashboard
- Budget vs actual
- Monthly review call
CFO & Forecasting
Senior financial leadership to plan cash, stock and growth.
Starts at- Everything in Plan 02
- 13-week cash-flow forecast
- Budgets & forecasting
- Inventory & reorder planning
- Pricing & margin strategy
- Monthly CFO strategy meeting
What our clients say
Bexford made switching from my previous accountant completely painless. They handled everything and my tax return was filed ahead of schedule. Highly professional and always available.
The fixed monthly fee is great — I know exactly what I'm paying. The tax efficiency advice has already saved me more than the annual fee. I'd recommend Bexford to any growing small business.
I run a small architecture practice and Bexford handles everything — quarterly bookkeeping, annual accounts, owner compensation structuring. Wish I'd found them sooner. Absolutely five stars.
Management accounts questions, answered
Find out what your numbers are actually telling you
A free 30-minute call. We will look at how you sell, where the books stand, and whether we can help. No obligation either way.