Ecommerce accounting services for online sellers
One set of accounts across every channel you sell on, built by accountants who work with online brands all day and nothing else.
- Every channel in one place
- Inventory handled properly
- Reporting you can act on
Where ecommerce accounting goes wrong
Online sellers rarely have a bookkeeping problem in the ordinary sense. They have an attribution problem: money arrives net, stock moves through warehouses they do not own, and costs land in different months from the sales that caused them.
Revenue that arrives already netted
Marketplaces pay net of their own fees. Payment processors do the same. The number that hits your bank is the end of a long subtraction you never saw.
We reconstruct the gross figure and every deduction, for each channel, so you can compare Amazon against Shopify on equal terms instead of comparing two different net numbers.
Stock that nobody values correctly
Inventory is usually the largest number on an ecommerce balance sheet and the one most often wrong. Expensing purchases is the common error; ignoring freight and duty in unit cost is the subtler one.
We hold stock at landed cost and release it as it sells. Margins become stable and comparable, and the balance sheet starts telling the truth about how much of your cash is sitting in boxes.
Advertising measured against the wrong thing
Ad spend is often judged against revenue, which flatters it. Revenue does not pay for anything; contribution does.
We put advertising next to contribution margin by product and channel, so the question becomes whether a campaign earned more than it cost after all fees and landed cost, which is usually a different answer.
Cash and profit confused
A profitable ecommerce brand can run out of money, because growth means buying stock before you sell it. Profit and cash move apart exactly when it matters.
We forecast cash separately from profit, around reorder dates and payout timing, so a decision to scale is made with the cash picture in front of you rather than after the fact.
Every channel in one set of accounts
Keeping channels in separate spreadsheets is the most common reason a brand cannot say where a product performs best. Brought into one ledger with channel-level reporting, Amazon and Shopify can finally be compared after each one’s own fees, returns and acquisition cost — which is the only comparison worth making.
What we do for ecommerce brands
From clean books through to the decisions they support.
- Multi-channel bookkeeping — Amazon, Shopify, Walmart, TikTok Shop, Etsy, eBay and WooCommerce in one ledger
- Payout and settlement reconciliation — every marketplace and processor tied back to bank
- Inventory and landed cost — unit cost including freight, duty and inbound shipping
- Cost of goods sold — released as stock sells, not when it is paid for
- Monthly financial statements — P&L, balance sheet and cash flow
- Management accounts — profit by product, channel and month
- KPI reporting — margin, contribution, inventory turns and cash runway
- Budgets and forecasts — built around your reorder cycle
- Year-end and CPA liaison — accounts prepared and handed over cleanly
- Software setup and migration — QuickBooks or Xero, connected properly to your channels
How working with us starts
Three steps, and the first one costs nothing.
Free 30-minute call
We look at how you sell, what state the books are in and what you actually need. If we are not the right fit we will say so on that call.
Setup and catch-up
We connect your channels, bank and accounting software, agree the chart of accounts, and bring any back months up to date so we start from something accurate.
Monthly rhythm
Your close lands on the same date every month, with the reporting your plan includes and a named accountant who already knows your account.
Clear monthly pricing
Three plans, no hourly billing. Larger or multi-entity brands are quoted individually.
Accounting & Bookkeeping
Clean, reconciled books and accurate accounts, every single month.
Starts at- Monthly bookkeeping
- Amazon, Shopify & bank reconciliations
- Inventory & COGS tracking
- Monthly P&L, balance sheet & cash flow
- Year-end accounts for your CPA
- Dedicated accountant
Management Accounting
Your books, plus the insight to know exactly what makes money.
Starts at- Everything in Plan 01
- Profit by product & channel
- Monthly management report pack
- KPI dashboard
- Budget vs actual
- Monthly review call
CFO & Forecasting
Senior financial leadership to plan cash, stock and growth.
Starts at- Everything in Plan 02
- 13-week cash-flow forecast
- Budgets & forecasting
- Inventory & reorder planning
- Pricing & margin strategy
- Monthly CFO strategy meeting
What our clients say
Bexford made switching from my previous accountant completely painless. They handled everything and my tax return was filed ahead of schedule. Highly professional and always available.
The fixed monthly fee is great — I know exactly what I'm paying. The tax efficiency advice has already saved me more than the annual fee. I'd recommend Bexford to any growing small business.
I run a small architecture practice and Bexford handles everything — quarterly bookkeeping, annual accounts, owner compensation structuring. Wish I'd found them sooner. Absolutely five stars.
Ecommerce accounting questions, answered
Find out what your numbers are actually telling you
A free 30-minute call. We will look at how you sell, where the books stand, and whether we can help. No obligation either way.